Apartment Theory
Tailored solutions for every scale.
For newly completed, empty guest accommodation preparing for launch, or private homes ready to be furnished and lived in.
We step in once construction is complete and take the property all the way to a fully furnished, ready-to-use interior, including final styling and staging for professional photography where required.
Design & planning
Interior concept, layout, furniture, lighting, colours and material direction.
Sourcing & purchasing
Furniture, lighting, textiles and accessories, including supplier and delivery coordination.
On-site implementation
Assembly, placement, installations and the practical coordination needed to bring the design to life.
Final setup
Styling, organisation and finishing touches, leaving the property ready to welcome its first guests or become a home.
One coherent interior, one continuous process, from an empty property to a complete, ready-to-use space. We stay closely involved from the first design decisions to the finishing touches, so you don’t have to coordinate the countless individual steps yourself.
Following an initial consultation, we prepare a tailored quote based on the property size and location, the agreed scope of work, and the client´s available budget.
For existing guest accommodation and private homes that would benefit from a more practical layout, smarter functionality and a more cohesive and appealing overall interior.
We review the property as it is today and define a redesign around the owner’s goals, priorities and available budget, retaining existing elements where they still work and focusing changes where they can make the most powerful impact.
Layout & functionality
Space optimisation, furniture repositioning, improved flow and practical adjustments for everyday use.
Interior updates
Furniture where needed, lighting, textiles, colours, decorative elements and finishing details.
Sourcing & preparation
Selecting, purchasing and coordinating the elements required for the agreed redesign.
On-site transformation
Assembly, placement, mounting and styling, followed by final presentation and photography staging where required.
A property that looks and feels significantly better, with a stronger identity and greater appeal. For guest accommodation, this can mean a more attractive listing and stronger booking potential. For private homes, it means a more enjoyable and welcoming place to live.
Following an initial consultation, we prepare a tailored quote based on the property size and location, the agreed scope of work, and the client´s available budget.
For existing guest accommodation and private homes that need targeted improvements rather than a full redesign.
Over time, even a well-designed property can start to feel tired, less organised or simply not work as well as it once did. We identify what needs immediate attention and take care of the agreed improvements on site, helping bring the property back to its best without unnecessary changes or investment.
Functionality & organisation
Better use of space, storage solutions, furniture adjustments and restoring order where everyday use has taken its toll.
Guest experience & everyday comfort
Amenities, kitchen setup, bedroom and bathroom details, and practical additions that improve comfort and convenience.
Interior elements
Replacing worn or inconsistent items, lighting improvements, textiles and decorative updates where needed.
Everyday operation
Organisation, durable and easy-to-maintain solutions, and practical adjustments that make the property easier to manage day to day.
A property that feels refreshed, well maintained and works better in everyday use. Practical improvements that make life easier for residents, enhance comfort for guests and simplify the day-to-day operation of rental properties.
Following an initial consultation, we prepare a tailored quote based on the property size and location, the agreed scope of work, and the client´s available budget.
For existing short-term rentals and properties preparing to launch.
We personally visit and assess the property from a guest’s perspective, from arrival and first impressions to comfort, functionality and everyday use. Drawing on our hospitality and interior experience, we review the space with fresh professional eyes and, where available, take existing guest feedback into account.
In-person property assessment
A hands-on review of the property and how it works for guests.
Photo-supported digital report
Clear room-by-room findings and practical recommendations.
Prioritised action plan
What already works, what deserves attention, what can wait, and where improvements can make the greatest practical difference.
Personal consultation
We talk you through the findings, priorities and recommended next steps.
Strategic action plan. Clear priorities. A better understanding of where to focus your time and investment. The recommendations can be implemented independently and at your own pace, or Apartment Theory can take care of selected improvements as a separate next step.
Following an initial consultation, we provide a quote based on the property size and location.
Not sure which service fits your project? Get in touch and we’ll help you find the right approach.
Each project is shaped by how an interior is used in real life, from guest experience to everyday living.
We focus on creating spaces that are not only visually refined, but also easy to use, maintain, and operate over time.
In guest accommodation, thoughtful design decisions can directly influence guest experience, daily operation, and the overall potential of a property.
Apartment Theory is a hospitality-driven interior design studio based in Vienna, specialising in guest accommodation and private homes. We create complete, ready-to-use interiors, staying closely involved from the first ideas to the final setup.
Our work is guided by a simple belief: every design decision should have a purpose. It should make a space easier to use, easier to maintain, and more enjoyable to spend time in. We have learned that great interiors are not defined by first impressions alone, but by how well they continue to work long after they are finished.
That way of thinking has been shaped by years in hospitality, where we experienced every stage of a property’s journey: welcoming guests, managing daily operations, redesigning and operating a motel, creating and running our own guest accommodation, and delivering numerous short-term rental projects. Hospitality taught us that a beautiful interior is only the beginning. Its real value lies in how well it supports the people who use it long after the design is finished.
Alongside our hospitality background, we both studied interior design, building the design foundation that shapes every project we take on. Our understanding of construction processes, materials, and the wider project journey helps us design with confidence and collaborate smoothly from the moment our work begins. By the time a renovation is complete, our role is just beginning, shaping the layout, selecting furnishings, styling each space, and refining the details that turn a finished property into a complete interior. We don’t just offer solutions; we see them through.
Today, we help property owners, managers, and private clients create interiors that combine design, functionality, and long-term value. We are drawn to spaces that feel calm, intuitive, and balanced, where everything has its place and purpose.
An inside look at selected projects and how we bring ideas to life through our work.
Each project reflects our approach: thoughtful design, structured execution, and interiors ready for real use.